nuri
NURI is a boutique hospitality concept built around the idea that luxury should feel calm, personal, and unforgettable. The project began when the client reached out to refine an existing logo. What started as a logo refresh quickly evolved into a complete brand identity and brand guide, creating a cohesive visual system that carried across every guest touchpoint and reflected the premium experience NURI was built to offer.
Services
brand identity / hospitality
Year
2026
The Problem
The experience came first. The identity had to follow.
NURI had invested heavily in creating a luxurious coastal hotel experience, but their branding didn't reflect the quality of the environment they had built. The identity lacked consistency, refinement, and the flexibility needed across guest touchpoints. They needed a complete brand system that matched the premium experience guests would encounter from the moment they arrived.
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The strategy
Crafted to make every guest experience feel unforgettable.
I transformed an existing logo into a complete hospitality brand designed to reflect the luxury experience NURI wanted to deliver. Working closely with the client, I developed a cohesive visual identity that extended across signage, guest amenities, environmental graphics, branded merchandise, and printed collateral. Every touchpoint was designed to create a consistent, elevated experience that feels welcoming, timeless, and unmistakably NURI.
